How MTC writes an article
MTC has two article pipelines. Both turn a keyword into a finished, checked article. This page explains them in plain words, with videos, pictures and every step.
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The big idea, in one picture
1. You pick a keyword
Plus a site, a writer, a pipeline, images on or off, and the AI model.
2. The pipeline runs
An AI writer on your Mac does every stage in order, like an assembly line. Helper programs check its work at many stages.
3. Saved as ready
Only after a final inspection. It goes live only when you click Publish.
Who does the work
The AI writer
Runs on your Mac (Claude Code or Codex). Does all the writing and editing.
Helper programs
Count words, test links, size pictures, check rules. They never write.
Outside services
Google results (SerpAPI), TextRazor for topics, fal.ai for pictures, Amazon for products.
MTC
Your dashboard. Gives the AI your site's details and saves the finished article.
Seven kinds of jobs
Every stage does one of these seven jobs. The colors stay the same on every page and in every video.
Research
Learn before writing
Write
Write the first draft
Edit
Make the words better
Links
Connect to other pages
Check
Measure and fix
Images
Plan and make pictures
Page parts
Titles, dates, contents list
The two pipelines
The 20 stages at a glance
The same 20 jobs, packed into 8 boxes
The 8-stage pipeline does every one of the 20 jobs. The small numbers show which old stages sit inside each box.
1. Research and plan
2. Write the draft
3. Edit and normalize
4. Connect articles
5. Review and repair
6. Finish images
7. Assemble the page
8. Verify the result
The 8-stage run, written in old stage numbers
Read left to right. ½ means half of stage 18; ² means stage 15 runs a second time.
Where every job went
| 20-stage # | Job | Done in 8-stage step | What changes |
|---|---|---|---|
| 1 | Research and entity brief | 1. Research and plan | same job |
| 2 | SEO optimized article write | 2. Write the draft | same job |
| 3 | Internal link fix | 4. Connect articles | moved after the four editing passes |
| 4 | Humanization rewrite | 3. Edit and normalize | moved right after the draft |
| 5 | QA check | 5. Review and repair | now after the clear-answers pass |
| 6 | AI SEO optimization | 3. Edit and normalize | moved before linking and QA |
| 7 | Entity audit and frontmatter | 5. Review and repair | same job |
| 8 | Last updated date | 7. Assemble the page | moved after the pictures |
| 9 | Image prompts | 6. Finish images | same job |
| 10 | Image formatting | 6. Finish images | same job |
| 11 | Image placement | 6. Finish images | same job |
| 12 | Table of contents | 7. Assemble the page | merged: the contents list is built once |
| 13 | SEO title, H1 and meta description | 7. Assemble the page | moved after the pictures |
| 14 | Image prompt export | 6. Finish images | the shot-list file is optional; the count recheck always runs |
| 15 | Dash punctuation rewrite | 3. Edit and normalize 7. Assemble the page | done twice: in stage 3, and again in stage 7 (plus after final fixes) |
| 16 | Duplicate FAQ merge | 3. Edit and normalize | moved right after the draft |
| 17 | Regenerate TOC | 7. Assemble the page | the one final contents build |
| 18 | Inbound internal links | 4. Connect articles 5. Review and repair | split: neighbor links in stage 4, measurements in stage 5 |
| 19 | Image generation | 6. Finish images | same job |
| 20 | Final validation | 8. Verify the result | same job |
What really changes
🟰 The same in both
- The same research, sources and word budget
- The same writing rules (2-sentence paragraphs, grade 6 to 8)
- The same fixing limits (6 trims, 3 grows, 2 + 2 fixes)
- The same picture work, one picture at a time
- The same final inspection, grades and saving
🔀 Different in the 8-stage pipeline
- 8 bigger steps instead of 20 small ones
- Editing (4, 6, 15, 16) happens right after the draft, before links
- All picture work waits until the words are checked
- The dash clean-up runs twice; the contents list is built once
- Not promised to be faster, cheaper or better: test it fairly
Special cases
Images off
Untick Include images. The pipeline skips every picture job (stages 9, 10, 11, 14 and 19, or stage 6 of the 8-stage pipeline). No image costs, no image key needed. Amazon product photos in product lists still show.
Quick Write
No website. The article is written in a scratch folder and saved to the Quick Write page with PDF and Word downloads. No site checks, no publishing. Internal links only if you name a domain.
Rewrites
An existing article gets brand-new words at the same web address. If it already ranks in Google's top 3, the AI asks you first.
Pillar pages
Big category pages keep their own layout, skip the entity count and the table of contents, and keep their FAQ in the settings box.
Product lists (roundups)
"Best X" articles check real products on Amazon, list only verified products, and get no extra tables or body pictures.
Writing style
If the writer has a writing style, the AI copies its voice. Facts, rules and safety always win over the style.